Category: Branding

Psychology of Social Media – Alignment

Psychology of Social Media - Alignment

What role does Social Media play in Business Alignment and Brand Loyalty? Social Media has been at the center of my career for many years now. I have seen how people have been shaped by it. I have seen how businesses and their marketing strategies have been shaped by it. We can see how it…

Interview Series: Gene Petrov

NPLUSG Interview Series - Gene Petrov

Interview Series: Gene Petrov We are back with another NPLUSG Interview series post. One of the reasons I truly like Social Media is because it allows you to connect with people from different industries, backgrounds and cultures, and learn from their journey as well as get to see things from a new and unique perspective.…

5 Twitter features Brands need to focus on

NPLUSG - Twitter Features

5 Twitter features Brands need to focus on So lately I have been asked about Twitter and best practices, and how they can be applied for Brands. There are a lot of articles and videos out there that will show you exactly what you need to do in order to create a Twitter account. That…

Personal Branding and Social Media

Personal Branding and Social Media

Personal Branding and Social Media Who are you? What do you stand for? What is your message? What is your voice? What value do you bring to your audience? How can you help? Why should your audience trust you? Those are some of the questions that you ask yourself when defining your personal brand. Personal…

Your Audience Is Speaking, Are You Listening?

Social Listening

Social Listening “The ear of the leader must ring with the voices of the people.” Woodrow Wilson All companies understand the importance of tracking marketing results. In businesses, pulling up a report (along with a chair and a cup of coffee 😊) to monitor and analyze your marketing campaign(s) and ROI is basically second nature.…

Guest Post: 3 Easy Ways to Grow your Brand on Twitter

Gabriela Cardoza: 3 Easy Ways to Grow your Brand on Twitter

Guest Post by Gabriela Cardoza —— Building momentum on any social media platform can be quite an uphill battle. The process of knowing how and where to focus your efforts is both daunting and, at times, paralyzing. Millions of active users populate platforms, like Twitter and yes, knowing that probably won’t mitigate the fear of…

Be interested, invested and engaged!

Social Media Engagement

I see many people wondering, how they can get their audience to be more interested, invested and engaged with their content? What captures the audience’s attention and makes them click, read, convert and share? It is a legit concern. One that makes you think of the why’s and how’s. Is it the target? Is it…