Your Audience Is Speaking, Are You Listening?

“The ear of the leader must ring with the voices of the people.”
Woodrow Wilson

 

All companies understand the importance of tracking marketing results.

In businesses, pulling up a report (along with a chair and a cup of coffee 😊) to monitor and analyze your marketing campaign(s) and ROI is basically second nature.

It is a must.

We base ourselves on numbers to understand who, what, where, when and why and to adapt in order to optimize and maximize results.

As such, the magic is all in the interpretation of data, am I right?

*Insert a resounding AMEN 🙌 here*

Data can come from different sources and channels, can be of different types, collected in different ways and serve different purposes.

This brings up the question of what information offers a real-time, clear-cut understanding of your #1 asset – your audience/customers – and where do you collect it from?

Continue reading “Your Audience Is Speaking, Are You Listening?”

3 Easy Ways to Grow your Brand on Twitter

Post by Gabriela Cardoza

Building momentum on any social media platform can be quite an uphill battle. The process of knowing how and where to focus your efforts is both daunting and, at times, paralyzing. Millions of active users populate platforms, like Twitter and yes, knowing that probably won’t mitigate the fear of putting yourself out there.

However, being cognizant of this allows you to understand how to best leverage the preexisting network already on the site. That will play a critical role in your brand’s ability to grow on Twitter.

Continue reading “3 Easy Ways to Grow your Brand on Twitter”

Be interested, invested and engaged!

 “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, J. Walter Thompson

 

I see many people wondering, how they can get their audience to be more interested, invested and engaged with their content? What captures the audience’s attention and makes them click, read, convert and share?

It is a legit concern. One that makes you think of the why’s and how’s.

Is it the target?
Is it the goal?
Is it the method?
Is it the content?

Continue reading “Be interested, invested and engaged!”