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Storytelling Social Media

Instagram and Storytelling

When you read a book, can you “see yourself” in the story? When you watch a movie, do you feel that you “step into” the character’s story-line? Happy. Sad. Romantic. Suspenseful. Thrilling. Exciting. Inspiring. Scared. etc. Emotional Connection: That is what makes good Storytelling Simply put, storytelling is a gateway to making your audience love…

Instagram Pinned Comments

Have you seen the recent feature released by Instagram were you can Pin Comments? Game changer? Well I do see a lot of potential with this feature. But before I get into it… let me show you how to pin a comment 🙂 You can pin up to 3 comments. I see some potential in…

Instagram Profile and Content

Tips for optimizing your Instagram account and content!

Here are a few of the top things you should consider when optimizing your Instagram account and content. Business/Creator Account Instagram offers 3 types of accounts Personal Account Business Account Creator Account Consider creating or switching to a Business or Creator Account. The main advantage of using a Business or Creator Account over a Personal…

Psychology of Social Media - Alignment

Psychology of Social Media – Alignment

What role does Social Media play in Business Alignment and Brand Loyalty? Social Media has been at the center of my career for many years now. I have seen how people have been shaped by it. I have seen how businesses and their marketing strategies have been shaped by it. We can see how it…

Psychology of Social Media - Brand Intimacy

Psychology of Social Media – Brand Intimacy

Psychology of Social Media – Brand Intimacy This is a topic that is very near and dear to my heart. Actually, it is at the heart of my work. The Psychology of Social Media. When you read those words, you immediately think of “How people behave online“, “What makes people click on the Like or…

NPLUSG Interview Series - Gene Petrov

Interview Series: Gene Petrov

Interview Series: Gene Petrov We are back with another NPLUSG Interview series post. One of the reasons I truly like Social Media is because it allows you to connect with people from different industries, backgrounds and cultures, and learn from their journey as well as get to see things from a new and unique perspective.…

Social Media Exhaustion

5 tips to deal with Social Media Exhaustion

Social Media Exhaustion As I sit in front of my computer preparing to write this post, I am reminded that this virtual world called Online is like an endless ocean. An ocean that has its rough tides and its tranquility. An ocean that when navigating it, requires you to be 100%  focused, alert and present…

Quick start guide to creating your Social Media Communication Strategy

What is a Social Media Strategy? A Social Media Strategy is a plan of action (set of actionable steps) that focuses on the objectives and goals you want to achieve for your business through the use of social media, how you will go about executing them and how you will measure the results. The key…

NPLUSG - Twitter Features

5 Twitter features Brands need to focus on

5 Twitter features Brands need to focus on So lately I have been asked about Twitter and best practices, and how they can be applied for Brands. There are a lot of articles and videos out there that will show you exactly what you need to do in order to create a Twitter account. That…

Psychology of Social Media - Power of Human Connection

The power of the human connection

Social Media Engagement – the power communication So I know that I have written about engagement in Social Media and the benefits it brings to brands and businesses. It is, as I like to say, the gateway to your community. If you are in my audience and reading this, then you know that I advocate…

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