Instagram Statistics

HERE ARE SOME INSTAGRAM STATS FOR MARKETERS TO CONSIDER FOR 2021… BASED ON HOOTSUITES BLOG POST @hootsuite (by CHISTINA NEWBERRY) 👇

>>> https://blog.hootsuite.com/instagram-statistics/

Follow NPLUSG on Instagram @nplusg1

GENERAL STATS

The gender mix on Instagram is pretty even: 51% female and 49% male

Instagram users spent an average of 30 minutes per day on the platform in 2020

81% of people use Instagram to help research products and services

More than 50% of Instagram accounts use Explore every month

STORIES STATS

500 million people use Instagram Stories every day

58% of people say they have become more interested in a brand or product after seeing it in Stories

50% of people have visited a website to make a purchase after seeing a product or service in Stories

Brand Stories have an 86% completion rate

BUSINESS STATS

90% of Instagram users follow a business

The average Instagram business account posts once per day

Instagram business accounts see an average 1.46% monthly followers growth

The average engagement rate for an Instagram post by a business account is 0.96%

50% of Instagram users are more interested in a brand after seeing an ad for it on Instagram

AD STATS

Instagram’s potential advertising reach is 1.16 billion users

Stories ads with central text outperform ads without text 75% of the time

Stories ads that emphasize the call to action perform better 89% of the time

Mobile-shot Stories ads outperform studio-shot ads 63% of the time

VIDEO STATS

How-to tutorials are the most popular form of Instagram video content


Would love to hear your thoughts on this topic in the comment section!

Good vibes only and have a great day!
Natasha

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