HERE ARE SOME INSTAGRAM STATS FOR MARKETERS TO CONSIDER FOR 2021… BASED ON HOOTSUITES BLOG POST @hootsuite (by CHISTINA NEWBERRY) 👇
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The gender mix on Instagram is pretty even: 51% female and 49% male
Instagram users spent an average of 30 minutes per day on the platform in 2020
81% of people use Instagram to help research products and services
More than 50% of Instagram accounts use Explore every month
500 million people use Instagram Stories every day
58% of people say they have become more interested in a brand or product after seeing it in Stories
50% of people have visited a website to make a purchase after seeing a product or service in Stories
Brand Stories have an 86% completion rate
90% of Instagram users follow a business
The average Instagram business account posts once per day
Instagram business accounts see an average 1.46% monthly followers growth
The average engagement rate for an Instagram post by a business account is 0.96%
50% of Instagram users are more interested in a brand after seeing an ad for it on Instagram
Instagram’s potential advertising reach is 1.16 billion users
Stories ads with central text outperform ads without text 75% of the time
Stories ads that emphasize the call to action perform better 89% of the time
Mobile-shot Stories ads outperform studio-shot ads 63% of the time
How-to tutorials are the most popular form of Instagram video content
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