Your Audience Is Speaking, Are You Listening?

“The ear of the leader must ring with the voices of the people.”
Woodrow Wilson


All companies understand the importance of tracking marketing results.

In businesses, pulling up a report (along with a chair and a cup of coffee 😊) to monitor and analyze your marketing campaign(s) and ROI is basically second nature.

It is a must.

We base ourselves on numbers to understand who, what, where, when and why and to adapt in order to optimize and maximize results.

As such, the magic is all in the interpretation of data, am I right?

*Insert a resounding AMEN 🙌 here*

Data can come from different sources and channels, can be of different types, collected in different ways and serve different purposes.

This brings up the question of what information offers a real-time, clear-cut understanding of your #1 asset – your audience/customers – and where do you collect it from?

Continue reading “Your Audience Is Speaking, Are You Listening?”

Interview Series: Cathy Wassell

Women Entrepreneurs

I recently had the pleasure of interviewing Cathy Wassell – a smart, dynamic entrepreneur that navigated the retail Sales and Marketing industry for years to finally be won over by Social Media were she embarked on a wonderful journey that lead her to become the founder of Socially Contented – a UK Social Media Agency that offers Social Media Management, Training and Auditing services for all major platforms and for all channels.

In this interview Cathy gives us a glimpse of her journey into Social Media Management, the creation of the Socially Contented Agency as well as how she came to join the Digital Mums course and community, the #DMCollective and the launch of the #GoWithThePro initiative .

Of course, she also let us in on some predictions for Social Media in 2018. 😊

Continue reading “Interview Series: Cathy Wassell”

3 Easy Ways to Grow your Brand on Twitter

Post by Gabriela Cardoza

Building momentum on any social media platform can be quite an uphill battle. The process of knowing how and where to focus your efforts is both daunting and, at times, paralyzing. Millions of active users populate platforms, like Twitter and yes, knowing that probably won’t mitigate the fear of putting yourself out there.

However, being cognizant of this allows you to understand how to best leverage the preexisting network already on the site. That will play a critical role in your brand’s ability to grow on Twitter.

Continue reading “3 Easy Ways to Grow your Brand on Twitter”

One Size Fits All – Corporate Diversity

“There’s a pure and simple business case for diversity: Companies that are more diverse are more successful.” Mindy Grossman

You walk into a store and find a great shirt you want.

The color is just perfect!

You check to see the size and the label says: One Size Fits All.

Jackpot! No hassle trying it out for size! That’s just great! 🙂

Those 4 magic words! One. Size. Fits. All.

Oh, the all-inclusive phrase!

Continue reading “One Size Fits All – Corporate Diversity”

Empowering your team is empowering yourself

Friend: Many companies believe it’s not cost effective…

Me: Care to you explain?

Friend: It takes money and resources to train employees and then chances are at some point they will leave the company and go work somewhere else taking with them the skills and expertise gained. That is why it’s not cost effective.

Cue *mind blown* sound effect…

Continue reading “Empowering your team is empowering yourself”

Ups and Downs, Highs and Lows…

“Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.” — Goethe

Roller coaster rides were my favorite when I was a child.

Oh, the sensation of the adrenaline filled excitement when riding up those tracks to what seemed to be the sky and the gut curling rush when riding down to what seemed to be an endless and fearful competition with gravity that called for a soul confession! 😉

One thing I remember as clear as water and have kept with me as a reminder every time I am contemplating taking an important step, is the fact that after each ride I would swear to anything and everything that it would be the LAST time I would go on a roller coaster ride! Which of course, wasn’t. 

I would take a deep breath and jump back in – to the ups and downs, highs and lows.


Continue reading “Ups and Downs, Highs and Lows…”

Be interested, invested and engaged!

 “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, J. Walter Thompson


I see many people wondering, how they can get their audience to be more interested, invested and engaged with their content? What captures the audience’s attention and makes them click, read, convert and share?

It is a legit concern. One that makes you think of the why’s and how’s.

Is it the target?
Is it the goal?
Is it the method?
Is it the content?

Continue reading “Be interested, invested and engaged!”