Your Audience Is Speaking, Are You Listening?

“The ear of the leader must ring with the voices of the people.”
Woodrow Wilson

 

All companies understand the importance of tracking marketing results.

In businesses, pulling up a report (along with a chair and a cup of coffee 😊) to monitor and analyze your marketing campaign(s) and ROI is basically second nature.

It is a must.

We base ourselves on numbers to understand who, what, where, when and why and to adapt in order to optimize and maximize results.

As such, the magic is all in the interpretation of data, am I right?

*Insert a resounding AMEN 🙌 here*

Data can come from different sources and channels, can be of different types, collected in different ways and serve different purposes.

This brings up the question of what information offers a real-time, clear-cut understanding of your #1 asset – your audience/customers – and where do you collect it from?

Continue reading “Your Audience Is Speaking, Are You Listening?”

Interview Series: Cathy Wassell

Women Entrepreneurs

I recently had the pleasure of interviewing Cathy Wassell – a smart, dynamic entrepreneur that navigated the retail Sales and Marketing industry for years to finally be won over by Social Media were she embarked on a wonderful journey that lead her to become the founder of Socially Contented – a UK Social Media Agency that offers Social Media Management, Training and Auditing services for all major platforms and for all channels.

In this interview Cathy gives us a glimpse of her journey into Social Media Management, the creation of the Socially Contented Agency as well as how she came to join the Digital Mums course and community, the #DMCollective and the launch of the #GoWithThePro initiative .

Of course, she also let us in on some predictions for Social Media in 2018. 😊

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Be interested, invested and engaged!

 “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, J. Walter Thompson

 

I see many people wondering, how they can get their audience to be more interested, invested and engaged with their content? What captures the audience’s attention and makes them click, read, convert and share?

It is a legit concern. One that makes you think of the why’s and how’s.

Is it the target?
Is it the goal?
Is it the method?
Is it the content?

Continue reading “Be interested, invested and engaged!”