Your Audience Is Speaking, Are You Listening?

“The ear of the leader must ring with the voices of the people.”
Woodrow Wilson


All companies understand the importance of tracking marketing results.

In businesses, pulling up a report (along with a chair and a cup of coffee 😊) to monitor and analyze your marketing campaign(s) and ROI is basically second nature.

It is a must.

We base ourselves on numbers to understand who, what, where, when and why and to adapt in order to optimize and maximize results.

As such, the magic is all in the interpretation of data, am I right?

*Insert a resounding AMEN 🙌 here*

Data can come from different sources and channels, can be of different types, collected in different ways and serve different purposes.

This brings up the question of what information offers a real-time, clear-cut understanding of your #1 asset – your audience/customers – and where do you collect it from?

Continue reading “Your Audience Is Speaking, Are You Listening?”

For Inspiration, look within you…

“Photography is a love affair with life.” Burk Uzzle (1938)

As I was thinking what to write about today I was reminded of the fact that inspiration is not born in a moment, but carried within.

They say beauty is in the eye of the beholder. I also believe that Inspiration is in the soul of the beholder.

There is no definition, there is no rule, and there is no structure.

There simply is, inspiration…

Continue reading “For Inspiration, look within you…”