Category: Miscellaneous

Psychology of Social Media – Alignment

Psychology of Social Media - Alignment

What role does Social Media play in Business Alignment and Brand Loyalty? Social Media has been at the center of my career for many years now. I have seen how people have been shaped by it. I have seen how businesses and their marketing strategies have been shaped by it. We can see how it…

Interview Series: Gene Petrov

NPLUSG Interview Series - Gene Petrov

Interview Series: Gene Petrov We are back with another NPLUSG Interview series post. One of the reasons I truly like Social Media is because it allows you to connect with people from different industries, backgrounds and cultures, and learn from their journey as well as get to see things from a new and unique perspective.…

5 tips to deal with Social Media Exhaustion

Social Media Exhaustion

Social Media Exhaustion As I sit in front of my computer preparing to write this post, I am reminded that this virtual world called Online is like an endless ocean. An ocean that has its rough tides and its tranquility. An ocean that when navigating it, requires you to be 100%  focused, alert and present…

5 Twitter features Brands need to focus on

NPLUSG - Twitter Features

5 Twitter features Brands need to focus on So lately I have been asked about Twitter and best practices, and how they can be applied for Brands. There are a lot of articles and videos out there that will show you exactly what you need to do in order to create a Twitter account. That…

The power of the human connection

Psychology of Social Media - Power of Human Connection

Social Media Engagement – the power communication So I know that I have written about engagement in Social Media and the benefits it brings to brands and businesses. It is, as I like to say, the gateway to your community. If you are in my audience and reading this, then you know that I advocate…

Personal Branding and Social Media

Personal Branding and Social Media

Personal Branding and Social Media Who are you? What do you stand for? What is your message? What is your voice? What value do you bring to your audience? How can you help? Why should your audience trust you? Those are some of the questions that you ask yourself when defining your personal brand. Personal…

Video Review: “50 States, 100 Days – The Book”

Video Review: "50 States, 100 Days - The Book"

A Video Review of Chris Strub’s book “50 States, 100 Days – The Book” Hey everyone! When I first ‘met’ Chris Strub on Twitter I was very impressed by his work, by his journey but also by how comfortable he was using interactive content, specifically content via video and live streaming. Something that as an…