“The ear of the leader must ring with the voices of the people.”
All companies understand the importance of tracking marketing results.
In businesses, pulling up a report (along with a chair and a cup of coffee 😊) to monitor and analyze your marketing campaign(s) and ROI is basically second nature.
It is a must.
We base ourselves on numbers to understand who, what, where, when and why and to adapt in order to optimize and maximize results.
As such, the magic is all in the interpretation of data, am I right?
*Insert a resounding AMEN 🙌 here*
Data can come from different sources and channels, can be of different types, collected in different ways and serve different purposes.
This brings up the question of what information offers a real-time, clear-cut understanding of your #1 asset – your audience/customers – and where do you collect it from?