Category: Snapchat

5 tips to deal with Social Media Exhaustion

Social Media Exhaustion

As I sit in front of my computer preparing to write this post, I am reminded that this virtual world called Online is like an endless ocean.

An ocean that has its rough tides and its tranquility. An ocean that when navigating it, requires you to be 100%  focused, alert and present in order to effectively steer your ship (yourself) to your destination. An ocean that, if you are not careful enough, can also throw you off and sink you in.

Like with everything in life, there needs to be a balance.

That’s also very relevant to the Social Media reality, which brings me to a topic that is very important and that we all have to start acknowledging the reality and effects of: Social Media Exhaustion (or Social Media Fatigue).

I have been seeing the topic of Social Media Exhaustion being talked about increasingly.

What is Social Media Exhaustion or Fatigue?

“Social media fatigue refers to social media users’ tendency to pull back from social media when they become overwhelmed with too many social media sites, too many friends and followers and too much time spent online maintaining these connections.”


For Social Media users, whether on a personal or business capacity, it is an everyday ‘race’ to keep up with everything.

Keeping up with connections.
Keeping up with engagement
Keeping up with new features
Keeping up with content creation and distribution
Keeping up with the competition
Keeping up with algorithm changes
Keeping up with Follower growth
…. and the list goes on.

People see their social media success and popularity as well as the effect that the ever changing algorithms can have on their following, their engagement and other similar factors as a reflection of themselves and/or their brand.

As a result, pressure and anxiety are elevated.

In the 2018 eMarketer article “Are Young Adults Growing Tired of Constant Social Connectivity?“, author Jennifer King quotes a Hill Holliday survey conducted by Origin (December 2017) that reports that:

more than half of young adults ages 18 to 24 said they’re “seeking relief from social media.”.

She goes on to highlight that many (34% of those surveyed) have gone so far as to delete their social media accounts as a result.

There are many reasons people are feeling exhausted, fatigued or even down right fed up with Social Media.

Some of the reasons for quitting Social Media are presented in the following eMarketer infographic (based on data from the survey mentioned above):

Social Media Exhaustion

Reasons that US Young Adult* Social Media Users Consider Quitting Social Media, Dec 2017 (% of respondents) (Source: eMarketerHill Holliday survey conducted by Origin)

Whoa! That is quite the data!

This raises the question – How you do you deal with Social Media Exhaustion?

  • Do you monitor and simply manage your time on Social Media?
  • Do you go on an extended Social Media hiatus?
  • Do you permanently delete your accounts?

That varies for each individual, but fact remains it needs to be dealt with.

I am a Social Media Marketing professional and as such my work is linked to and requires that I am active on Social Media.

A different approach, yet Social Media Exhaustion does not distinguish according to purpose or profession. We have all experienced it to some extent and have had to find ways to deal with it.

5 things to do when dealing with Social Media Exhaustion


I know… sounds obvious, right?

However, it is actually what keeps many from taking the first step.

Realizing you are facing Social Media Exhaustion and deciding to do something about it is key to making a change and sticking to it.

Why do people find it hard to “quit”?

Well, humans are social beings. As shown by research, people seek for the instant gratification that comes with interactions, likes, shares, comments, follows, etc. – plus let’s not forget the famous FOMO (Fear of Missing Out) ‘condition’ which is linked to feelings of depression, anxiety, stress, etc. It has always kind of existed, but social media has amplified its form and effect.

Having said that, I believe that choosing your well-being over FOMO is a no-brainer. FOMO (Fear of Missing Out) or LOMO (Love of Missing Out) – it is your choice.

But, what if you use social media for work? Can you really step away?

The key element in any aspect is moderation.

  • You can consider focusing on specific networks and accounts that are directly related to your work.
  • You can consider monitoring and limiting the amount of time on each network.

There are many tools out there that can help you monitor and manage the amount of time you are on social. Some of these social media time management tools are:

Yes, even the same social media platforms recognize the issue at hand.

Facebook and Instagram allow you to monitor and control (via reminders) the amount of time spent on each platform.

For Facebook:

Go to the Settings page and select the Your Time on Facebook option.

For Instagram:

Go to your profile and tap .
Tap  Settings.
Tap Your Activity.
(Source: Instagram)

Social Media - Instagram Usage

(Image Source: Facebook)

There are many other helpful tools that allow you to oversee and regulate time spent on social media which in turn will allow for more productivity and effectiveness.

This brings me to the second step:


If you try to be everywhere you will end up being nowhere.

We tend to persuade ourselves that we NEED to be on every channel so as not to miss out (there’s that FOMO again!), grow our network, increase our content reach, so on and so forth…

As such, we create accounts on most (if not all) channels and consequently become overloaded trying to maximize our presence.

It is better productivity and time management all around to monitor, select and focus only on those channels that render actual value and results for you AND your brand.

That, in and of itself, makes the use of social media a bit less overwhelming not to mention more effective.

Clean Up

Oh yes… spring cleaning is great 🙂

What do I mean by clean up?

Do your research and monitor the accounts you are following.

Go over your Follower list and see which accounts are real, active and that you genuinely interact with as well as which accounts offer you value, are not overly promotional and add to your overall social media experience, etc.

Start unfollowing those accounts that take up your timeline AND time but do not offer value.

It will make your timeline a lot cleaner, friendlier, comprehensive and targeted plus it will make you dread less going through it.

Narrow down

Narrowing down posting is helpful.

Many research outlets out there have determined the optimal amount of content you need to put out there daily, per medium, for the effectiveness of your campaigns.

We all understand the important role that content plays in your social media strategy… let me rephrase that, we all know the important role that valuable content plays in your social media strategy.

As such, you should not aim to put content out there just to satisfy an algorithm. You should put content out there to satisfy the reader’s want for value.

If you are experiencing Social Media Exhaustion and before adding unnecessary pressure to yourself, think of how more effective it is for you to release content on the basis of how it adds to your reader’s experience rather than to push content out there that is not as significantly helpful to your target base as a means to comply with a set standard and consequently even risk losing them.

You need to offer value consistently which is not necessarily equivalent to frequency.

Consistency does not equal frequency

Chris Strub @chrisstrub


A final key step – log off and recalibrate.

Yes, you read correctly.

When you are feeling Social Media Exhaustion, it is important that you take a real break from social media to be able to revise and adjust.

If limiting your time on Social Media is not doing the trick then make it a point to disconnect from social media for a period of time.

But, what if my work is linked to social media?

Easier said than done, right?

Trust me, I get that you cannot leave your social media accounts unattended.

This is where planning and automation comes in handy.

Select your preferred content automation tool and automate content to be posted during the days you choose to take a break.

That way you won’t loose momentum on your social media accounts and activity. At the same time you will be able to take a step back and concentrate in what needs your immediate attention.

Some content automation tools you can use are:

Actually, once the dependency and habit wear out you will see significant benefits such as your brain readjusting from the triggers and distractions caused by being constantly connected, your attention span increasing and you becoming more focused, less anxious and more productive.

Take that valuable time to:

  • Build your energy levels up
  • Reconnect with yourself and your surroundings
  • Set boundaries and restructure your time management strategy focusing on balance
  • Be more present
  • Find new ways to allow your creativity and productivity to flourish
  • Forge new personal and professional goals
  • Create new in-person connections and collaborations
  • Produce more value

“Treat your attention with respect”

Cal Newport

When used responsibly, mindfully and in moderation social media can offer opportunities, allow for new connections and collaborations to develop, provide enriching informational exchanges and much more.

However, it is an undeniable reality that people are becoming more and more overwhelmed by social media and as such we need to remember that if we are experiencing social media exhaustion it is a signal, and a clear one, that it is time to moderate and/or go without as the results will be on a negative rather than a positive return, and ultimately you will be hurting yourself (health) and your brand (work).

In conclusion, taking breaks so as to reset and evaluate is a good way to keep a balance and be able to optimize and maximize your social media experience not to mention that of your audience since, if you use social media for your brand, you can take the opportunity understand based on your own experience how your audience might be receiving content and find ways to optimize its creation and distribution in order to make it less overwhelming.

 Would love to hear your thoughts on this topic in the comment section!

Good vibes only and have a great day!

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Personal Branding and Social Media

Who are you? What do you stand for?

What is your message? What is your voice?

What value do you bring to your audience? How can you help?

Why should your audience trust you?

Those are some of the questions that you ask yourself when defining your personal brand.

Personal Branding is an essential part of your business strategy.

It supports you in creating and building up your business.

It helps you in establishing a brand identity and online reputation.

Personal Branding focuses on you as an individual while establishing what sets you apart, in other words, what makes you unique.

It is a methodical process of building a presence (online and/or offline) that allows you to:

  • Establish your identity.
  • Establish your voice and message (authentic, clear and transparent).
  • Build brand authority, by demonstrating your expertise and offering consistent value to your audience.

And how do you do that? What do you need to take into consideration?

For this post I will focus on the online aspect of Personal Branding, specifically Social Media.

Here are a few key points to consider when building a strategy around your personal brand:

USP (Unique Selling Proposition or Point)

Take a deep hard look and define the following:

  • ‘Who am I’?
  • ‘What sets me apart from others – the competition’?
  • ‘What do I want to be known for’?

Differentiation is key so you should focus on the core aspect that makes you unique.

Leverage on what sets you apart and your area of expertise.

Establish Brand Authority (in other words recognition by your audience of the expertise and leadership you bring in your niche) and focus on offering value around it.

‘What is my message’? ‘What is my voice’?

This is a key aspect of Personal Branding as a clear and transparent message and authentic voice allows you to effectively convey your USP to your audience in a way that will make you identifiable.

Research your Target Audience

Once you have worked out what your USP is and have established your message and voice, you need to research your target audience.

photo of a woman thinking

  • Analyze who your audience is (define their profile).
  • Research where they can be found online (which social media platforms, communities, etc. do they frequent most, engage in, etc.).
  • Determine key problems (a.k.a. pain points) and how your target audience can benefit from your expertise. How you help and support them. How you can be of service to your audience and the solution to their problems.


Content. It is what will “make you or brake you”. It will define you.

What do I mean?

Once you have established who your target audience is you need to put forth a strategy that involves getting your message across and delivering valuable, strategic content through different online platforms (ex. website, social media platforms, etc.) that will solidify your persona around your expertise and authority in your field, but also – and here is where the magic is – keep your audience interested, invested and engaged.

Content is your gateway to getting your message delivered to the right audience and for them to ‘hear’ what you have to say. It is through your content that your target audience will get to know you and through its value you can forge trust and build a lasting relationship with them.

person holding white stylus

One way to stand out is by using visual content which can be offered in different forms such as photos, data driven visuals (ex. charts), memes, infographics, dynamic images (GIF’s), videos, live streaming, etc.

Interactive content is being adopted more and more as it offers a more unique and engaging way of delivering your message to your audience and making a lasting impression.

As stated in this “The Ultimate List of Content Marketing Statisticsarticle via Cision:

“84 percent of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events. (Meaningful Brands, 2017)”
(Source: Cision)

HubSpot’s “The Ultimate List of Marketing Statistics for 2018article identifies that:

“Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images.” (Buzzsumo, 2015)
(Source: HubSpot)

Scott Langdon’s article30 Content Marketing Statistics, Trends & Data for Your 2018 Strategy” highlights among many other points, that original content is key to the effectiveness of your content strategy and also emphasizes the increasing use of Social Media as a content delivery platform:

“87 percent of marketers use social media for content delivery.” (CMI)
(Source: HigherVisibility)

It is important to publish high quality, relevant, strategic and valuable content which reflects what you are about (your message and voice) on a consistent basis. It will allow you to establish your brand as an authority in your niche, be a reliable source of information as well as be recognizable and memorable.


The power of engaging directly with your target audience is undeniable.

Social Media has opened the doors for people and businesses alike to have a wide reach, which means that your message and content is delivered to an exponentially larger audience than any other traditional marketing platform.

The above can be further amplified through strategic collaborations with key people in relevant industries, known as Influencers, which can help you spread your message to the right audience by broadening your reach.

As such, having the Social Media communication channel at your disposal offers you an opportunity for distribution of content. However, if you only use this medium to broadcast to your audience but do not engage with them your message basically will not be reinforced.

By that I mean that investing in genuine engagement and online presence allows for a deeper connection with your audience.

Otherwise, you will not be able to solidify relationships or nurture trust and your efforts will fall short and so will their memory of you. Let them know you are there.

In this Sprout Social “6 Social Media Trends That Will Take Over 2018article by Alex York, he supports the importance and impact of increased direct engagement by brands with consumers by stating that:

“Brands are suddenly realizing the impact of social media engagement and creating lasting relationships instead of just treating social as a platform to advertise their products. It’s absolutely essential to keep your followers happy by providing a network where they can reach you. According to Instagram, at least 80% of its users already follow a brand on the network.”
(Source: Sprout Social)

Analysis and Monitoring

It is imperative that you monitor the effectiveness of your campaign(s), your content and engagement. You need to recognize the trends, best performing content, platforms that are rendering best outcome and ROI, etc.

black samsung tablet computer

This can be done through various available data analytics (insights) sources offered within each Social Media platform to help you understand content performance, as well as Google Analytics, different social media management tools (ex. Hootsuite, Buffer and others), etc.

In conclusion, the key to building a personal brand online is your authenticity, your authority (expertise), offering value and connecting with your audience.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Seth Godin

Would love to hear your thoughts on this topic in the comment section!

Good vibes only and have a great day!

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Video Review: “50 States, 100 Days – The Book”

Hey everyone!

When I first ‘met’ Chris Strub on Twitter I was very impressed by his work, by his journey but also by how comfortable he was using interactive content, specifically content via video and live streaming.

Something that as an introvert I find as quite the daunting task, Chris simply seemed to handle with ease, seamlessly and in a unique style.

What caught my attention the most is how genuine and down-to-earth Chris was.

Unscripted and real.

Check out his social media journey on all major platforms ( handle: @chrisstrub ) and see for yourself!

CSBRF_II was also impressed when one day, as part of an online (Twitter) community thread we both happened to be part of, I learnt that Chris had visited non-profit youth organizations in all 50 states of the United States of America and live-streamed the journey and his experience.

Chris had a purpose and his purpose was a noble one.

Take a look at the video below for an overview of Chris’ book “50 States, 100 Days – The Book”.

Disclaimer: I did not receive any compensation for the above review – recommendation and do not receive any commission through links posted. The opinions expressed here are my own.

Video Transcript

Hey everyone,

I recently read my friend Chris Strub’s book ’50 States, 100 Days – The Book’.

I met Chris online a while back and got to know about his social media work and also about his journey… and I was very impressed! So when Chris asked me to review his book, I said ‘Yes!’

I decided to make this quick video review as I found his journey to be very impactful. It ‘s an easy to read book as Chris tells his story in a very authentic, very genuine way.

Just like he is!

So, in a quick general overview of the book, Chris, in 2015, decided to put forth his vision and visited non-profit youth organizations in all 50 states of the U.S.A.

His purpose was to get to know these organizations better but also to help them raise awareness by live-streaming on various social media platforms the journey itself as well as the interviews that he held with staff members and volunteers of the different organizations he visited.

Most memorable are also the interviews he held with the youths that rely on these organizations.

Some of them even expressed their wish when they grow up to be able to work for these organizations in order to help other kids alike. Who can forget 6 year old Abbi who expressed he wish to become the “first girl President” of the United States in order to help others!

Proving, of course, that no dream is too big!

The book dedicates each chapter to an individual state – were Chris talks about key moments and memorable experiences that he had but also highlights the achievements and the challenges that these organizations face.

Chris doesn’t try to paint a pretty picture simply by talking about the good side of the journey.

Chris is real, so…

Chris also talks about the frustrations.

Chris also talks about the mental & physical break downs.

He also talks about almost giving up but also getting back up again.

He also talks about living in his car and the financial struggles that he went through.

But Chis also talks about the pride that he felt when his vision became a reality at the end despite all the difficulties …

This is a book that highlights the important work of these organizations but also stresses the message that when you set your mind to it you can achieve anything and everything… and make a difference.

In my opinion, these are the stories that need to be told, that need to be heard and that need to be read…

Well done Chris!

Good vibes only and have a great day!

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Your Audience Is Speaking, Are You Listening?

“The ear of the leader must ring with the voices of the people.”
Woodrow Wilson


All companies understand the importance of tracking marketing results.

In businesses, pulling up a report (along with a chair and a cup of coffee 😊) to monitor and analyze your marketing campaign(s) and ROI is basically second nature.

It is a must.

We base ourselves on numbers to understand who, what, where, when and why and to adapt in order to optimize and maximize results.

As such, the magic is all in the interpretation of data, am I right?

*Insert a resounding AMEN 🙌 here*

Data can come from different sources and channels, can be of different types, collected in different ways and serve different purposes.

This brings up the question of what information offers a real-time, clear-cut understanding of your #1 asset – your audience/customers – and where do you collect it from?