Category: Twitter

Psychology of Social Media – Alignment

Psychology of Social Media - Alignment

What role does Social Media play in Business Alignment and Brand Loyalty? Social Media has been at the center of my career for many years now. I have seen how people have been shaped by it. I have seen how businesses and their marketing strategies have been shaped by it. We can see how it…

5 tips to deal with Social Media Exhaustion

Social Media Exhaustion

Social Media Exhaustion As I sit in front of my computer preparing to write this post, I am reminded that this virtual world called Online is like an endless ocean. An ocean that has its rough tides and its tranquility. An ocean that when navigating it, requires you to be 100%  focused, alert and present…

5 Twitter features Brands need to focus on

NPLUSG - Twitter Features

5 Twitter features Brands need to focus on So lately I have been asked about Twitter and best practices, and how they can be applied for Brands. There are a lot of articles and videos out there that will show you exactly what you need to do in order to create a Twitter account. That…

Personal Branding and Social Media

Personal Branding and Social Media

Personal Branding and Social Media Who are you? What do you stand for? What is your message? What is your voice? What value do you bring to your audience? How can you help? Why should your audience trust you? Those are some of the questions that you ask yourself when defining your personal brand. Personal…

Video Review: “50 States, 100 Days – The Book”

Video Review: "50 States, 100 Days - The Book"

A Video Review of Chris Strub’s book “50 States, 100 Days – The Book” Hey everyone! When I first ‘met’ Chris Strub on Twitter I was very impressed by his work, by his journey but also by how comfortable he was using interactive content, specifically content via video and live streaming. Something that as an…

Your Audience Is Speaking, Are You Listening?

Social Listening

Social Listening “The ear of the leader must ring with the voices of the people.” Woodrow Wilson All companies understand the importance of tracking marketing results. In businesses, pulling up a report (along with a chair and a cup of coffee 😊) to monitor and analyze your marketing campaign(s) and ROI is basically second nature.…

Guest Post: 3 Easy Ways to Grow your Brand on Twitter

Gabriela Cardoza: 3 Easy Ways to Grow your Brand on Twitter

Guest Post by Gabriela Cardoza —— Building momentum on any social media platform can be quite an uphill battle. The process of knowing how and where to focus your efforts is both daunting and, at times, paralyzing. Millions of active users populate platforms, like Twitter and yes, knowing that probably won’t mitigate the fear of…

Oh, how times have changed – 280 characters to be exact!

Twitter

A few days back Twitter decided to officially launch the #280characters feature, where the character count for a tweet was increased from 140 characters to 280 characters. That was enough for the whole Twitterverse to explode! So many mixed opinions and emotions shared on this topic from different aspects – hard to state them all!…