Post by Gabriela Cardoza
Building momentum on any social media platform can be quite an uphill battle. The process of knowing how and where to focus your efforts is both daunting and, at times, paralyzing. Millions of active users populate platforms, like Twitter and yes, knowing that probably won’t mitigate the fear of putting yourself out there.
However, being cognizant of this allows you to understand how to best leverage the preexisting network already on the site. That will play a critical role in your brand’s ability to grow on Twitter.
Of course, that’s quite a broad statement and indeed, there are a lot determining factors when it comes to a brand being able to find it’s foothold.
That being said, there are simple ways to guarantee you and your brand are gaining visibility and reach. The following are three of them:
- Twitter Chats
The not-so-secret, secret of Twitter? Twitter chats.
Twitter chats are structured conversations usually held on a weekly, biweekly or monthly basis. The majority are an hour in duration and are moderated by either an individual or a business. You can find a Twitter chat for almost any topic of interest (marketing, branding, leadership, advertising, design, etc.) and as a brand, you can utilize these conversations to network with others in your particular industry, market and field. Furthermore, it’s an opportunity for your brand to communicate its value and thus, build its image, reputation and thought leadership.
You can check out my list of Twitter Chats here:
- Curating content
While, creating your own content is highly recommended as it allows you to develop your own brand voice and further your own message, curating content can be just as fruitful.
Finding the right content to share with your audience might prove to be a difficult task. Research is often needed to help you decipher what content will best serve your larger brand purpose and that research is undoubtedly time-consuming. However, one of the biggest benefits that comes with dedicating time to doing so, besides learning more about current happenings in your industry, is the discovery of key influencers in your field.
As you begin to consistently engage with them and share their content, relationships will begin to emerge. These relationships will often translate into future opportunities for collaboration and dialogue. Sometimes, they’ll be willing to connect you with others they know, thus growing your brand reach. Sometimes, they’ll reciprocate your kindness by sharing some of your work. That exposure will certainly help you grow.
- Following up
Lastly, something that Is often forgotten about, but that can have a big impact on your overall Twitter experience, is your ability to follow up with the connections you’ve already made.
Twitter is as much about building new relationships as it is about maintaining them. By periodically checking in with the members of your community that you haven’t spoken to in a while, you are able to remind them who you are and what you stand for. Plus, it allows you to connect with them on a deeper level. This enables you to gather the information you need to better understand where they are on their own journey and how you can better tailor your efforts to serve them.
Reaching out, offering support and listening to your community all help reaffirm your brand’s commitment to its audience. It helps communicate your brand values and build brand trust, given that your followers feel valued and appreciated. Meanwhile, that feeling goes a long in their willingness to offer you support, guidance and access to new opportunities in return. All of which, is needed for your brand gain momentum.
Would love to hear your thoughts on this topic in the comment section!
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